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| Dorie Clark |
Be A Transparent Leader, Not A Mysterious One
"Succession is made harder by a towering and mysterious personality. And,
even more importantly, there's no formula for becoming charismatic. You could
try to model others — emulating [Steve] Jobs' cool reserve, exacting standards,
and mercurial temper, for instance. But the nuances are subtle; you're just as
likely to come off as aloof or entitled, rather than intriguing."
Meanwhile, transparency can help you gain employees' respect, protect against
corporate mistakes and attract like-minded talent, says Clark, a strategy
consultant who has worked with businesses ranging from Google to Yale
University.
"Whether it's in person (through speeches, meetings, or one-on-one
interactions) or leveraging social media, it's more essential than ever for
leaders to embrace transparency," she said.
Dorie Clark
Author of forthcoming "Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press 2013), and is a regular contributor to Forbes and the Harvard Business Review.
Reference: Business Insider; Instant MBA
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